Category: Sneaker Store
Opened: 2021
City: Amsterdam
Concept: High-end sneaker store
Objective: Hyped about sneakers? So are we.
That's why we didn't hesitate for a second when we were asked to design the most exclusive sneaker store imaginable. Amsterdam-based HYP3 had to become the new meeting place for collectors and sneaker geeks. And besides the name and the entrepreneurs' enthusiasm, we got carte blanche!
The sneakers, that vary in all shapes and colors, are the main protagonists of the concept. That's why the color palette has remained modest; the emphasis is in the manner of presentation. This led to a candy store-like display with cloches and lots of brass for the neccessary drama.
HYP3 has become much more than a sneaker store. It is an influential homebase for like-minded sneaker lovers that showcases what the newest hype will be.
"Don't count your sneakers, make you sneakers count."
Photo credit: Pascale van Reijn