DE HORECA FABRIEK IN DE MEDIA
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This might as well have been a four-minute commercial for what we preach. Preach, and execute. It has become clear to top photographer William Rutten, among others, that if you want to be a proper restaurant, you need a good social media strategy. Check out the RTL Boulevard item (in Dutch) that was aired by clicking the image.
It’s a regular Tuesday-afternoon and there is a line in front of The Streetfood Club in Utrecht, a brand-new brunch-restaurant that “takes you on a food trip through the slums of Mexico.” The servers are running around trying to serve the hip crowd with acai-bowls and oatmeal lattes amidst a hysterical interior of tropical plants, marble tables, stuffed animals, and salmon-pink walls. Filtered daylight fills the room.
Every table is taken apart from one empty chair against the wall: a, with flowers decorated reed peacock-throne that has ‘Life’s a bitch’ written above it in neon letters. Every fifteen minutes someone sits down in the chair while a friend snaps an image. On Instagram, the nihilistic tropical throne is doing wonders for the restaurant.
From Monday 8 until Thursday 11 January 2018, Amsterdam once again turns into the beating heart of the Dutch Catering Industry during the, always fun and informative, Horecava RAI. As a teaser for this important industry-fair, Food Reporter asked designer Rein Rambaldo (De Horeca Fabriek) to point out three hot spots in Amsterdam and why these are so popular.
The concepts Rein Rambaldo develops with his Horeca Fabriek score high on the charts with critical audiences, such as millennials. How does he manage to develop a spot-on concept that grasps young audiences, time and time again? Do you want to stay up to date in these fast-changing times, what is happening in the catering industry, and get some tools to act on these trends? Watch this video (Dutch).
On a Monday-morning, we spoke to Rein Rambaldo, founder and co-owner of the, know well-known, MaMa Kelly in Binckhaven. He recently expanded MaMa Kelly, by opening a new restaurant in Amsterdam. Furthermore, there are plans to expand the restaurant in Binckhaven. About time to get a heads-up from this #Binckie!
MaMa Kelly is the most female-friendly restaurant in the Netherlands. It is packed daily. What is the secret to its success and how does management keep it a healthy business?
Rein Rambaldo started MaMa Kelly in April 2015 with two partners and his wife. The modern industrial restaurant has a clear lunch and dinner menu and is considered an inspiration to others in the catering industry...
Rein Rambaldo, co-owner of restaurant MaMa Kelly in the Ketelhuis of the Caballero Fabriek, has been nominated for the title of Most Compelling Entrepreneur of the year.
The Koninklijke Horeca Nederland (Dutch Royal Catering Industry) organises these awards every two years. “This award is for innovative entrepreneurs in the catering industry who inspire others…”
When you’re one of the most inspiring restaurants of the moment, you need to be at the Horecava; the fair for the catering industry that’s held from 11-14 January at the RAI in Amsterdam. That’s why restaurant MaMa Kelly, together with De Horeca Fabriek, is creating a pop-up version of their restaurant where guests can have MaMa Kelly’s signature dishes: chicken and lobster.
Who else can we ask to show us the latest tips and trends on interior design? As the owner of design agency De Horeca Fabriek, Rein Rambaldo is specialised in (re)designing for the catering industry. In an exclusive interview, he tells you all you need to know about the interior of your lunchroom.
What started out as an idea for a real-life showroom for his design agency De Horeca Fabriek, turned into a culinary hotspot. On April 15, 2015, co-owner Rein Rambaldo opened restaurant MaMa Kelly in the Ketelhuis of the Caballero Fabriek in The Hague. The almost 600m2 space has room for approximately 220 seats.